Winsen Labs · Press & Brand
Brand assets and guidelines.
Everything you need to write about us or use our marks: the logo, the colours, and the type. Please keep the mark legible and give it room to breathe. Questions or something custom? hello@winsenlabs.com.
The logo
One mark. Green tile, white wordmark.
Our primary mark is the wordmark set in a moss-green tile. It works on light and dark. Keep clear space around it of at least half the tile's height, and never stretch, recolour, or rotate it.
Please do
- Use the supplied PNG at its native proportions.
- Give it clear space and a plain background.
- Use it small as a favicon or avatar; the tile holds up.
Please don't
- Recolour the tile or the wordmark.
- Stretch, skew, rotate, or add effects.
- Place it on a busy photo or a clashing colour.
Colours
Warm paper, near-black ink, one moss accent.
The palette is deliberately small. Moss is the only accent; the rest is warm neutrals. Dark mode brightens the moss and inverts paper and ink.
Typography
A serif for display, a sans for reading, a mono for labels.
Three open-source families, all on Google Fonts. Headlines in Newsreader, body in Public Sans, eyebrows and metadata in IBM Plex Mono.
Display · Newsreader (Medium)
Reimagine and Rebuild the Future of Work.
Newsreader · weights 400 / 500 / 600 · also italic
Body · Public Sans
We research how a company's context becomes infrastructure, so AI stops being something your people visit and becomes something your organisation runs on.
Public Sans · weights 400 / 500 / 600
Labels · IBM Plex Mono
WINSEN LABS · AN AI LABORATORY · 01 / 02 / 03
IBM Plex Mono · weights 400 / 500
Boilerplate
About Winsen Labs, in a paragraph.
Winsen Labs is an AI laboratory working to reimagine and rebuild the future of work. Frontier models can already do professional work, but they arrive knowing nothing about the company they land in: who approves what, how its teams write, which cases are exceptions and why. The lab researches how that context becomes infrastructure an AI can act on responsibly. It builds Winsen One, which models a company and runs AI workers on top of it; Platos, an open-source agent runtime; and Rocketman, an in-repo project hub. It takes on a small number of bespoke consulting engagements each year, and is building Winsen Academy, its school for working with AI from first principles. Winsen Labs is operated by Fanpit Technologies Private Limited and works with organisations worldwide.
Press and partnerships: hello@winsenlabs.com.